Master Brand status conferred on Credila!

5 January 2012

Nov. 23, 2012 (Mumbai) : Founded by brothers Anil and Ajay Bohora, HDFC Credila Financial Services is now a master brand!. Chief Marketing Officers (CMO) Asia conferred Master Brand status to HDFC Credila during the Master Brand Awards ceremony held at Taj Lands End on Nov. 22 in Mumbai. The Master Brand Award was conferred to HDFC Credila by Mr. Donovan Neale-May, Executive Director of CMO Council at a glittering ceremony. Dr. Forbes was the Chief Guest of the event. "The journey from founding HDFC Credila to becoming a Master Brand has been extremely exciting! We at HDFC Credila have been working passionately over the years towards enabling students to achieve their dreams of higher education ". "We accept this honor on behalf of all HDFC Credila Team members and all the parents and students who trusted brand HDFC Credila ? , remarked Co-Founder and Chief Executive Officer of Credila. Mr. Ajay Bohora further added, "Rock solid support of HDFC Ltd. has been quite critical to the success of Credila. ? Mr V S Rangan , Executive Director , HDFC Ltd. remarked, "HDFC Credila has been an important subsidiary of HDFC Ltd., which is exclusively focused on Education Loans. HDFC Credila ? s technology driven work flow and student engagement platforms have been quite effective. With Master Brand status, HDFC Credila has now entered a new league! ? CMO Asia inducted Mr. Vimal Prakash, Head Marketing, HDFC Ltd. as the Member of The Global Advisory Board of CMO. Mr. Ajay Bohora, Co-Founder and CEO of HDFC Credila was inducted as the Member of the Global CMO Council Board.

About HDFC Credila

HDFC Credila is India ? s First Dedicated Education Loan Company. HDFC Credila funds students for higher education in India and abroad. Customizing solutions within the regulatory-policy framework, HDFC Credila home delivers education loans. Students can find out their loan eligibility even before they start applying to the Universities. Thus, HDFC Credila is the pioneer in enabling students to have financial abilities to choose better academic institutes globally. Founded by Anil and Ajay Bohora, HDFC Credila is now an HDFC Ltd. subsidiary. Mrs. Renu Sud Karnad, MD of HDFC Ltd. serves as the Chairperson of HDFC Credila Financial Services. Mr. V S Rangan ED of HDFC Ltd. and Mr. Subodh Salunke of HDFC Ltd. serve on the Board of Credila. So far, HDFC Credila has assisted over 9,500 students, studying 500 different courses, in over 1800 different educational institutes, across 33 countries!! HDFC Credila has indeed become one of the most familiar names in the higher education sector globally. HDFC Credila has received rating of AA+ by both CRISIL & CARE.

Chief Marketing Officers Council, USA

The Master Brand status got conferred by CMO Asia, which is an extension of Chief Marketing Officers Council (CMO) USA. Master Brand gets conferred upon most sought after Global Brands. This Master Brand Award got conferred on HDFC Credila at World Brand Congress, which is a non-profit making activity & aimed at a professional cause of development and growth. While selecting the Master Brand, CMO Asia carries out a detailed research.

Criteria Used

Some of the criteria which get used / considered include:

  • Market Dominance or Leadership
  • Longevity/ Resilience
  • Goodwill/ Personality
  • Customer Outlook/ Loyalty
  • Overall Market Acceptance

CMO stands for Chief Marketing Officers. Some of the other organizations who have been conferred the Master Brand status are: Mahindra Finance, Mahindra Tractors, LG Electronics, DHL Express , Britannia Industries, Biocon, Bajaj Electricals, Nescafe, Pepsodent, Iodex, Bisleri , Axis Bank etc.

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